How can you manage unsubscribe requests effectively?

Unsubscribes will always be a part of email marketing, but knowing that one has occurred can be a bit discouraging because it really provides great insight into the preferences and interests of your audience. By managing unsubscribes, one will be able to refine their email marketing campaign and retain a sound listing of subscribers. Understandi

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How can I optimize my marketing campaigns using the database?

Undoubtedly, one of the best ways to undertake a concentrated marketing campaign is with a well-structured B2B database. The problem is it's hard to tap into those gold mines and wring out the resources to advance your campaigns. This article points out a few rather practical tips and strategies for driving your marketing objectives across. 1. S

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